by Dele Adeyanju

“All the labour of man is for his mouth, and yet the appetite is not filled’’
This market place of ours parades unlimited opportunities for mortals to strive and win laurels
This space of endless agitations and contentions is a platform for trade and commerce
However, this marvellous gift bestowed on mankind by the creator is a theatre of war
The market place is simply a market place where transactions are made, not a home
The market place provides no accommodation for marketers to pass a night after their transactions
All must go home to count their gains and losses, and to account for the investments made
All must leave the market place with whatever returns made from their investments
“All the labour of man is for his mouth, and yet the appetite is not filled’’
This market place of ours engages mankind with all manner of money-making activities
Some market in goods, others in services; some are in the knowledge industry, others in politics
Some are called professionals; others are career folks, technocrats and private business men
Some trade in legitimate items, others in human parts and the business of kidnap for ransom
Whatever be your career, trade or profession, we are all marketing to make ends meet
In this market place, we try to outsmart one another in a rigorous life-threatening contest
In the process, we insult and assault fellow marketers to gain economic advantage
“All the labour of man is for his mouth, and yet the appetite is not filled’’
This market place of ours parades all manner of people: the good and the bad; the candid and the crafty
The arrogant and the humble; the debased and the refined; the wise and the foolish
All fighting and fronting for relevance and visibility in a market that will soon close down
Some marketers make so much ‘’gains’’ in terms of money, materials, influence and relevance
But they hardly stay to enjoy the proceeds of their labour before returning home
This funny place of marketing where some simply labour for others to harvest
Calls for consciousness of the imminence of the homeward journey of all marketers
May our marketing here not jeopardise our expected blissful eternity
Happy New Month
Dele Adeyanju







Leave a comment